a leading retailer of specialty toys, games, and gifts. We are comprised of mom’s and dad’s, aunt’s and uncle’s, but mostly – we’re just a bunch of kids at heart.
Our Mission
helps kids learn and grow through play by offering the most outstanding developmental toys, books and games available.
Our Product Philosophy
products are designed with the understanding that children learn best through hands-on, kid-powered play, as attested over decades by Piaget, Montessori, Peter Gray, and many other child development experts. From birth to school age, children learn best through physically interacting with the environment and using all of their senses to build new knowledge. More recently, the American Academy of Pediatrics reports that child-directed play is fundamentally important for learning 21st-century skills, such as problem-solving, collaboration, and creativity.
Our Guiding Principles
To provide our customers with safe, quality, mind-expanding toys, games and gifts
To “over-deliver” for our customers with every opportunity
To always remember that we’re not just selling toys – but rather facilitating an “emotional” transaction between the giver and receiver
To create a culture that revolves around “family first”
To create a company where everyone plays a meaningful role in contributing to its success and takes pride in putting their own “stamp of approval” on each and every order